Chances are you've purchased skin care with high expectations and minimal results. It's easy to be fooled by pretty bottles, hard-to-pronounce ingredients and skewed clinical trials. But, on the flipside, there are those standout products that deliver extreme results and have you baffled as to how you've been living all these years without them. That's how we felt when we discovered Radical Skincare.
Radical Skincare is a paraben-free, anti-aging range that does wonders for the skin, but it's also the story of two sisters—daughters of a prominent plastic surgery professor—on a mission. After noticing the effects of aging on their own skin, they sought help from their close circle of chemists and scientists to create the ultimate anti-aging solution.
The outcome was radical and allowed the sisters to create a new outlook on life and high-performance products suitable for all skin types (yes, sensitive skin too) that do what so many other luxury products promise: protect from free-radical damage, increase hydration and collagen production, soften lines, minimize pores and even out skin tone. But what really sets Radical apart from other is their Trylacel technology, which preserves the potency of the natural ingredients and makes the products 300 percent more potent (the formulas aren't dyed white or artificially scented) to produce unmatched results. The sisters, Rachel and Liz Edlich, knew that they needed to invest their efforts in what's inside the bottle and not around it.
We were fortunate enough to have Liz visit our NewBeauty office recently, and it was anything but typical. In line with their Radical philosophy, Liz and Rachel believe setting your mind to achieving your dreams no matter how unattainable you think they may be. After all, they are proof that anything is possible. Liz shared her story of how she dreamed of creating a brand that could help heal her sister's skin from rosacea and how she reached her personal life goals with a little perseverance, self-confidence and self belief. Liz encouraged us to create our own "dream" boards, a special part of the equation to achieving your goals. Using visuals and magazine clippings to express desired life goals, we cut them out and glued them to our boards. She explained the point of the exercise like this: it's one thing when you have lofty goals in your head—they come and go and get lost in our day-to-day routines. But when you physically accumulate them all together in one place that you can look at day after day, it serves as a reminder of what you are working for and what you want to achieve. It's radical—and it works.
If you're looking for skin care that makes you look young on the outside and feel young on the inside, adopt these sisters' life mantra and "say yes". Visit radicalskincare.com to see how the "radical yes" has transformed and inspired the lives and skin of others, Melanie Griffith included, and share your own stories of inspiration.
